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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.

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FEATURED BLOG

Introducing Collaborations: Your clean room command centre

Introducing Collaborations: Your clean room command centre

FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

FEATURED PODCAST

Nadine Warren, ITV: "Giving the advertiser choice"

Read our latest blogs

With AI-enabled advertising, reliable measurement is more critical than ever

With AI-enabled advertising, reliable measurement is more critical than ever

Private data networks make the data collaboration dream work

Private data networks make the data collaboration dream work

The power of quality audiences over cheap reach

The power of quality audiences over cheap reach

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Listen to Identity Architects Podcast

Evan Hanlon, Choreograph: "Culture of experimentation"

Evan Hanlon, Choreograph: "Culture of experimentation"

Special Edition: Cannes 2025

Special Edition: Cannes 2025

Sable Mi: Reclaim the purpose of advertising

Sable Mi: Reclaim the purpose of advertising

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Latest Videos

Private Data Networks

WPP Acquires InfoSum

Differential Privacy

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Latest Case Studies

Starcount empowers brands with enriched intelligence for insights and activation

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Recent Downloads

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook: 12 Must-have data collaboration plays

Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook: Data collaboration for insights

Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

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Latest Guides

Match rates in the first-party data era

Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Crafting a successful data strategy

Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Measurement in the age of privacy

Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Retail Media Networks powered by data clean rooms

Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

12-Month Data Collaboration Plan

12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

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Factsheeet

Private Path for Measurement Providers

Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Private Path Enrichment

Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Private Path for Measurement

Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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InfoSum in the News

Data Collaboration Platforms 2025: The architecture is crucial, not the label

Commerce media versus retail media: Understanding the value exchange

WPP’s Choreograph thinks AI can take ads beyond ID

‘Not just a flash sale’: Prime Day 2025 kicks off

Performance Marketing World

Cannes Lions 2025 – Industry comments and takeaways

Industry reacts as AI steals the show at Cannes Lions

Performance Marketing World

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