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The power of quality audiences over cheap reach

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The power of quality audiences over cheap reach
FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

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Jesse Redniss, Precise: "Keep it people-focused"

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InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

Your data clean room can't have skin in the game

Your data clean room can't have skin in the game

Media Agencies: The New Architects of Data-Driven Collaboration

Media Agencies: The New Architects of Data-Driven Collaboration

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Sean Crawford
SMG
Sean Crawford, SMG: “It’s not about ad sales”

Sean Crawford, SMG: “It’s not about ad sales”

Zach Lain
PepsiCo
Zach Lain, PepsiCo: "Collective action"

Zach Lain, PepsiCo: "Collective action"

Zora Senat
Verisk
Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

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EMARKETER Summit: Commerce Media Activations: From Strategy to Success

WPP Acquires InfoSum

Differential Privacy

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Starcount

Starcount empowers brands with enriched intelligence for insights and activation

Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook
Playbook: Data collaboration for insights
Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

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Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

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Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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WPP Media fuels faster, smarter marketing performance with ‘Open Intelligence’

mediaweek
June 4, 2025

WPP Media lands major data, AI play with 'industry first' Large Marketing Model, Open Intelligence

Mi3
June 4, 2025

WPP Media launches AI-driven Open Intelligence

AdNews
June 4, 2025

Tom Braybrooke hails WPP Media’s Open Intelligence LMM as a “fundamental shift”

B&T
June 4, 2025

WPP launches data solution Open Intelligence

Performance Marketing World
June 3, 2025

WPP launches data solution Open Intelligence

Campaign
June 3, 2025
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