London, UK, 30th July 2020 - InfoSum, the leading identity infrastructure provider, today announced a collaboration with CNN International Commercial. This will enable brands to match their rich first-party customer data with CNN International’s digital audience to plan and deliver effective marketing campaigns to customers, all without any movement of data.

InfoSum has developed the world’s leading federated identity infrastructure platform which enables brands, media owners, retailers and data providers to collaborate using first-party data sources, without requiring the underlying Personal Data to be moved or pooled. This new privacy-first approach to data connectivity is driving actionable consumer insights and delivering more accurate targeting and attribution capabilities while protecting consumer privacy and business security.

Faisal Karmali, Senior Director, Business Operations at CNN International Commercial, commented on this new partnership “We are very much looking forward to working with InfoSum to add to our in-market data offering, CNN Audience Insight Measurement (AIM). InfoSum’s technology can help us further understand the in-depth data partnerships we have with our clients and allow us to demonstrate the correlation with CNN’s audience and our clients’ customers.”‍

Sunil Modha, Sales Director at InfoSum, added “We’re thrilled to be working with CNN International Commercial to complement their new first-party ecosystem in a cookieless world. With brands on a journey to build and activate their first-party data, and media owners building their authenticated addressable audiences, this brings those two worlds together. Through this new partnership, brands will be able to match their customer data with CNN International’s addressable audience to create omnichannel marketing and customer experiences, without having to share any raw data. This privacy-by-design approach reduces the compliance burden for clients, delivers accelerated speed-to-market and optimises match rates to ensure marketing opportunities are always realised.”