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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.
How CTV providers can fulfill their advertising potential
Starcount empowers brands with enriched intelligence for insights and activation
Anya Libova, DoubleVerify: "Measurement is an ally"
How sports teams and leagues can dominate the field with data collaboration
As middleware falters, direct collaboration becomes critical
Breaking the Progress Paradox
Paul Wright, Uber Advertising: "Diversity of everything"
Alice Anson, Nectar360: Bringing creativity back to retail media
Jesh Sukhwani, Lenovo: “Be bold, learn fast, make mistakes”
Agencies: The new data collaboration power users of TV advertising
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Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data
RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs
Renault and Axel Springer improve advertising performance with first-party data
12 data collaboration plays that drive marketing performance and business outcomes.
Five ways to deliver actionable insights through first-party data collaboration.
Drive business growth in the cookieless era with data collaboration
Discover how to reframe match rates for the first-party data era
Everything you need to build a robust and sustainable data collaboration strategy
Future-proof your measurement strategy in the privacy-first era
Discover how data clean room technology unlocks the full potential of retail media
Unlock the power of your first-party data with this 12-month data collaboration plan
Collaborate with complementary brands to enhance your advertising performance
Discover how Private Path enables secure and privacy-safe measurement
Discover how Private Path enables secure and privacy-first monetization of enriched intelligence
What is Connected TV?
What is a data clean room?
InfoSum adds ‘Contractless Collaboration’ to remove contract delays
Ad Tech CES 2025: AI, everywhere, all at once
What is In-Game Advertising and how does it work?
CES 2025 review: Salt spoons, talking plants and sentient TVs shake up future tech
Coolest women in tech
InfoSum launches Contractless Collaboration