Planning
Plan custom audience-based campaigns leveraging first-party data to increase scale and performance.
Harness the power of data collaboration to plan omnichannel campaigns.
Brands and media owners can collaborate to execute powerful consumer experiences without risk. With InfoSum, organizations can connect, analyze, and build audience-based campaigns using first, second, and third-party data.
With intuitive drag-and-drop tools and best-in-class privacy-enhancing technology, brands can seamlessly find new audiences and orchestrate campaigns that generate higher ROI.
Execute audience planning at speed
Quickly create high-performing audiences using easy drag-and-drop self-service tools in seconds.
Expand matches to maximize scale
Find audiences with similar characteristics to your current customers and activate them flexibly.
Leverage second and third-party data
Define new high-value audiences with data partners and find them across media partners.
Work with agency partners
Agencies can orchestrate audience planning across channels for consistent campaign definition.
Make smart media planning work for you
For advertisers
Audience planning
Leverage first-party data to evaluate the most valuable placements for your audience and create a media plan without data transfer.
- Connect and match first-party data directly with media partners, with no data sharing agreements or contracting
- Explore and identify the pre-populated or custom audience segments that provide the greatest value for your business
- Collaborate with multiple partners to compare and combine data to create the optimum media plan before activating.
Audience expansion
Use first and second-party data to expand and enrich audience profiles for maximum reach and performance
- Work directly with media and data partners to create expanded audiences from a first-party match
- No black-box modeling with full transparency and control over how your audiences are expanded and activated
- Enrich and refine seed segments to power off platform expansion or lookalike modeling with third-parties
For media owners
Audience planning
Enable advetisers to easily explore and discover valuable audience segments across your inventory
- Maximize the yield of your packaged segments with a direct match to brand’s first-party data
- Create a competitive advantage over walled gardens through direct brand relationships to boost CPMs
- Frictionless segment creation and activation with full compatibility with any existing tech stack
Audience expansion
Use brand first-party data to create bespoke audience segments to maximize audience addressability and yield
- Extend addressable reach and accuracy across inventory with direct collaboration with identity and data providers.
- Quickly calculate and produce over-indexing audiences per brand partner without sharing or exposing data
- Boost CPMs and increase yield with bespoke segments created uniquely for each industry, audience, or brand partner
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