INDUSTRIES

InfoSum for Sports

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Deliver experiences that drive fan engagement and commercial growth

The global sports market is projected to grow from $500 billion to over $600 billion by 2028, creating significant growth opportunities for sports leagues, teams, and betting companies that can navigate today’s fragmented sports media landscape.

With InfoSum’s Secure Data Clean Room, sports organizations can unleash the power of fan data to build unified profiles, deliver seamless and innovative experiences, and open new revenue streams—all while prioritizing data privacy and ensuring compliance.

sports tickets

Enhance fan engagement and loyalty

Connect disparate datasets and navigate a fragmented sports media landscape to deliver seamless fan experiences.

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Grow your fanbase and reach new audiences

Collaborate with brands, retailers, media owners, gaming platforms, retailers to increase local and global reach.

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Validate and increase sponsorship deals

Increase revenue from sponsorship deals by clearly demonstrating value through fan insights and measurable outcomes.

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Maintain compliance control and data governance

Build robust compliance management processes for sports betting campaigns and maintain full control over your data.

InfoSum for Sports Leagues

Harness first-party data collaboration to deliver connected fan experiences and increase revenue.

  1. Collaborate with professional teams to enhance fan engagement through personalized experiences.
  2. Self-serve fan and audience insights to partners to retain and increase sponsorship revenue.
  3. Enable powerful co-marketing opportunities with brands, betting companies, retailers, ticketing platforms, and gaming platforms.
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American football players head to head

InfoSum for Sports Teams

Leverage the power of fan data to increase engagement and drive business outcomes.

  1. Work with professional leagues to deepen fan understanding and build unified fan profiles.
  2. Self-serve audience insights delivery to sponsors to clearly demonstrate value and prove fan affinity.
  3. Future-proof compliance management processes for sports betting campaigns with robust data controls.

InfoSum for Sports Betting Companies

Drive customer acquisition and retention in a competitive landscape.

  1. Bring compliance management and processes in-house for co-marketing partnerships.
  2. Build strategic partnerships with teams, leagues, brands and retailers to unlock new audience insights.
  3. Activate high-value audiences across a network of premium media owners.
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