INDUSTRIES

InfoSum for Sports

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Sports icon

Deliver experiences that drive fan engagement and commercial growth

The global sports market is projected to grow from $500 billion to over $600 billion by 2028, creating significant growth opportunities for sports leagues, teams, and betting companies that can navigate today’s fragmented sports media landscape.

With InfoSum’s Secure Data Clean Room, sports organizations can unleash the power of fan data to build unified profiles, deliver seamless and innovative experiences, and open new revenue streams—all while prioritizing data privacy and ensuring compliance.

sports tickets

Enhance fan engagement and loyalty

Connect disparate datasets and navigate a fragmented sports media landscape to deliver seamless fan experiences.

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Grow your fanbase and reach new audiences

Collaborate with brands, retailers, media owners, gaming platforms, retailers to increase local and global reach.

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Validate and increase sponsorship deals

Increase revenue from sponsorship deals by clearly demonstrating value through fan insights and measurable outcomes.

clipboard compliance

Maintain compliance control and data governance

Build robust compliance management processes for sports betting campaigns and maintain full control over your data.

InfoSum for Sports Leagues

Harness first-party data collaboration to deliver connected fan experiences and increase revenue.

  1. Collaborate with professional teams to enhance fan engagement through personalized experiences.
  2. Self-serve fan and audience insights to partners to retain and increase sponsorship revenue.
  3. Enable powerful co-marketing opportunities with brands, betting companies, retailers, ticketing platforms, and gaming platforms.
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American football players head to head

InfoSum for Sports Teams

Leverage the power of fan data to increase engagement and drive business outcomes.

  1. Work with professional leagues to deepen fan understanding and build unified fan profiles.
  2. Self-serve audience insights delivery to sponsors to clearly demonstrate value and prove fan affinity.
  3. Future-proof compliance management processes for sports betting campaigns with robust data controls.

InfoSum for Sports Betting Companies

Drive customer acquisition and retention in a competitive landscape.

  1. Bring compliance management and processes in-house for co-marketing partnerships.
  2. Build strategic partnerships with teams, leagues, brands and retailers to unlock new audience insights.
  3. Activate high-value audiences across a network of premium media owners.
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Choreograph

“We’ve had a partnership with InfoSum for a very long time, because we go to where the demand from our clients is. [...] A really strong, independent, objective partner like InfoSum, that sits at the center of so much of our advertiser, publisher, data partner world, was really a no-brainer.”

Evan Hanlon
CEO
DIRECTV

Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners.

Amy Leifer
Chief Advertising Sales Officer
Deliveroo

With InfoSum’s Secure Data Clean Room underpinning BRANDMATCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.

Dean Weaving
Head of Display, Video & Social
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