INDUSTRIES

InfoSum for Gaming

Gaming gadgets, controllers and headphones

Deliver player-first experiences across the surging gaming and esports industry

With the global gaming audience expected to reach 3.1 billion by 2023, there’s more data than ever being captured by game developers, publishers and streaming services. With InfoSum’s privacy-safe collaboration platform, companies can unlock the full potential of this data to deliver better games, content and brand experiences, all while prioritizing player privacy.

Better gamer insights

Connect internal data to better understand your gamers and deliver a total brand experience.

Personalized experience

Create more engaging customer experiences across all touchpoints that drive greater loyalty.

Improve partnerships

Work strategically with other gaming and content companies to deliver new gaming experiences.

Drive gaming development

Access untapped insights through collaboration to improve and accelerate game development.

“We’ve had a partnership with InfoSum for a very long time, because we go to where the demand from our clients is. [...] A really strong, independent, objective partner like InfoSum, that sits at the center of so much of our advertiser, publisher, data partner world, was really a no-brainer.”

Evan Hanlon

CEO

Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners.

Amy Leifer

Chief Advertising Sales Officer

With InfoSum’s Secure Data Clean Room underpinning BRANDMATCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.

Dean Weaving

Head of Display, Video & Social