Brands, media owners, agencies and other organizations must prepare their strategies and vision for measurement without third-party identifiers. To stay ahead of industry challenges, marketers are turning to first-party data collaboration in data clean rooms to build robust measurement solutions that maximize both privacy and performance.

For everything you need to know about measurement in the age of privacy, download our guide that covers:

• Current issues and challenges with traditional approaches
• The importance of first-party data in data-driven measurement
• The rise and role of data clean rooms
• Incrementality, reach and frequency, and audience insights
• Building a measurement strategy for the privacy-first era