Data collaboration playbook for media agencies

With first-party data fueling marketing success, agencies are becoming the master architects of secure, data-driven collaboration.

Powered by decentralized data collaboration technology, media agencies are building private data networks that seamlessly connect brands, media owners, and data partners—without ever sharing raw data. These networks enable smarter media planning, insights, targeting, and measurement while ensuring full data security and privacy protection.

Get the playbook to learn:

• Why decentralized collaboration is a game-changer for agencies
• How to build and scale private data networks
• Where data collaboration fits into agency services
• Key criteria for selecting the right data clean room solution
• Real-world case studies of agencies driving results