In today’s high-stakes marketing arena, the rulebook has changed. Privacy regulations are tightening, and reaching audiences is becoming harder through traditional methods. To stay ahead of these challenges, secure data collaboration has quickly become the cornerstone of data-driven marketing.

It not only delivers performant advertising, empowering the world’s leading organizations to enhance marketing performance and deliver better business outcomes, but it does so while championing data privacy.

Drawing from our experience of working with hundreds of organizations on their first-party data strategies, we’ve assembled an all-star lineup of 12 game-changing data collaboration plays with inspiration from the world of sports in each play.

What’s inside?

• Quick wins: How to set up for success with quick collaboration wins
• Next-level insights: Gain access to new insights that will supercharge your entire marketing strategy
• Acquisition plays: Unlock powerful customer acquisition tactics
• Quick, reliable measurement: Use clean rooms for robust and accurate measurement
• Hall of fame case studies: Real-world case studies from companies who are driving value today