For too long match rates have existed in black boxes. Traditional approaches have required marketers to hand over their valuable first-party data to a third-party vendor where it is centralized and commingled to process the match, without any visibility or control into the match rate calculation.

In addition, the industry is in flux. The deprecation of third-party identifiers, rising privacy legislation and technology changes mean traditional approaches to match rates are suffering.

Marketers need a new approach.

Direct data matching via data clean rooms give marketers complete control and transparency when generating match rates and removes the need to share, move or centralize data.

Get started today with our guide to match rates in the first-party era, where you'll learn:

• The issues with current approaches to match rates
• Regaining control of your match rates
• The new way to run match rates
• How to maximize match rates