Renault and Axel Springer improve advertising performance with first-party data

Discover how Axel Springer and Renault, supported by its agency partners OMD and Annalect, used the InfoSum Secure Data Clean Room to match their first-party data, without exposing or risking it, to generate a high-quality seed segment that could be used for hyper-targeted lookalike modeling.

When comparing the performance of the data clean room based targeting to a control group using a traditional cookie-based approach, the first-party data strategy delivered:

• Better on-target delivery
• Higher conversion rates
• Lower costs