Agencies: The new data collaboration power users of TV advertising
Media agencies have become pivotal in leveraging data collaboration to power more innovative TV advertising strategies. In this fireside chat from The Future of TV Advertising Global in December 2024, Lauren Wetzel, CEO of InfoSum, and Sarah Walker, CEO of Choreograph EMEA, explore how media agencies safely access data from multiple parties to deliver high-performing advertising campaigns across TV and video platforms while prioritizing the privacy of consumers and protecting the security of their client’s data.
