Sydney, AUSTRALIA – 9th October, 2024 – InfoSum, the world’s leading data collaboration platform, today announced the appointment of experienced media and marketing industry leader Adele Burke as Sales Director, Australia & New Zealand.
In this newly created senior position, Adele will lead InfoSum’s go-to-market sales strategy as data clean rooms become an increasingly ‘must-have’ solution across all media and advertising businesses.
“Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network,“ said Richard Knott, SVP APAC at InfoSum. “She is the ideal person to build upon InfoSum’s strong foundational presence in Australia and New Zealand and take our privacy-by-design data collaboration solutions to a wider audience of agencies, brands and media owners.”
Prior to joining InfoSum, Adele spent 13 years at EssenceMediacom Australia, most recently as General Manager of the Sydney office, where she worked with some of the most prestigious and high-profile accounts including Coca-Cola, eBay, Bayer, Richemont, KFC, Snackbrands, Airbnb, Stockland, and Sony. She began her career in various planning positions, including roles at Universal McCann Ireland and Zenith Optimedia Ireland.
“I’ve spent over two decades leveraging data, insights, creativity, and technology to lead and grow businesses, so I jumped at the opportunity to join InfoSum at a moment in time when privacy-first data collaboration is becoming so critical to power innovative marketing strategies,” added Adele Burke. “Data clean rooms are being rapidly adopted by brands and their agencies to drive valuable insights and better marketing outcomes for brands, and I’m looking forward to helping more brands realise the value of data collaboration.”
InfoSum launched in Australia and New Zealand in April 2022. Since then, under the leadership of Richard Knott, SVP APAC, it has formed partnerships with media owners including News Corp Australia and Foxtel, retail media including Unpacked by FlyBuys, now Coles360, agency groups including Annalect, along with several high-profile brands.
