Addressing the challenges of the post-cookie era with advanced data clean room technology
Hamburg, April 29, 2024 – Future Marketing Consulting, a leading management consultancy and proud member of the Serviceplan Group/Plan.Net Group, today announced its partnership with InfoSum, the world’s leading data collaboration platform. This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.
Utilizing InfoSum’s privacy-safe data clean room technology, Future Marketing Consulting’s clients can unlock the full potential of their first-party data without compromising their data’s privacy and security. Brands can now use InfoSum’s technology to connect their first-party data to other data sources, including media owners and identity providers. This direct collaboration unlocks enhanced customer insights, enrichment, planning, and measurement capabilities.
As brands and agencies seek ways of targeting and measuring the impact of their campaigns in a privacy-first, cookieless world, InfoSum’s innovative controls, differential privacy techniques, and patented non-movement of data approach, prioritizes consumer privacy at every stage. This means each stakeholder retains full control over their first-party data, and consumer privacy is protected at all times.
“With InfoSum's Data Clean Room technology, we offer our customers a privacy-safe solution to fully leverage the potential of digital marketing and data-driven advertising initiatives - a real competitive advantage in the post-cookie era. InfoSum has always been a pioneer in the field of secure data collaboration and the most trusted provider of Data Clean Rooms, with a constant focus on data protection and privacy. We have therefore made the strategic decision to focus exclusively on the strengths of InfoSum's technology,” said Julian Llorente Perdigones, Director Strategy, Data, Technology & Privacy at Future Marketing Consulting.
“I am very excited about our collaboration with Future Marketing Consulting as it marks a significant step forward in data collaboration, bringing privacy and innovation together to transform digital marketing opportunities,” said Aline Zenses, Managing Director DACH at InfoSum. “By leveraging Future Marketing Consulting's expertise alongside InfoSum's advanced technology, we're not just navigating the complexities of modern data usage, we're actively shaping it, enabling businesses to succeed and to prioritize data security and efficiency.”
