(NEW YORK) March 12th: InfoSum, an industry leading data collaboration platform, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Privacy-Enhanced Data Collaboration. This designation reinforces InfoSum’s position as the industry leader in data collaboration, empowering businesses to maximize the value of first-party data and drive growth. 

InfoSum powers first-party data collaboration using its patented non-movement of data technology. With its popular data clean room solution, InfoSum enables customer-centric organizations to instantly match and analyze unlimited datasets in real-time without sharing or moving data, eliminating the risk of exposure, leakage, or misuse. This collaborative intelligence allows for faster and more seamless marketing use cases, including deep consumer insights, cross-channel activation, and measurement, with end-to-end protection and security.

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide organizations with AWS-validated solutions and services that help accelerate their advertising and marketing transformation. 

Valerie Mercurio, VP, Business Development at InfoSum, commented:

“InfoSum is proud to achieve the AWS Advertising and Marketing Technology Competency. Our team is dedicated to helping businesses unlock the full potential of their customer data through fast, flexible and protected data collaboration, by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”