InfoSum’s integrated DSA solution will enable instant connections between parties, allowing them to collaborate faster and capitalize on every marketing opportunity.
London, January 7, 2025: InfoSum, the world’s leading data collaboration platform, today announced the launch of Contractless Collaboration. This new integrated contracting option allows companies to collaborate at the speed of modern marketing, turning opportunities into activation in near real-time.
InfoSum is dedicated to making data collaboration faster and more seamless than ever. A key area of innovation is unlocking 'on-the-fly' collaborations, which can sometimes be hindered by contracting requirements between parties. While InfoSum's technology ensures no raw data is shared during collaboration, the parties do require a Data Sharing Agreement (DSA) when activating campaigns.
With the launch of this integrated DSA option, InfoSum clients can instantly collaborate without additional contracting requirements. This Contractless Collaboration is available to both new and existing clients, eliminating the need for a specific DSA between parties. This feature enables businesses to quickly forge new collaborations, enabling seamless and efficient partnerships across any combination of parties. This flexibility supports long-term collaborations and on-the-fly opportunities, unlocking the potential of real-time marketing (RTM).
Lauren Wetzel, CEO of InfoSum, commented:
“In today’s fast-paced business environment, companies can’t afford to let contracting delays slow down collaboration opportunities. At the same time, protecting customer privacy remains non-negotiable. By removing these barriers, InfoSum empowers businesses to collaborate instantly and seamlessly, delivering high-performing advertising at unprecedented speed while upholding the privacy and security our partners trust us for.”
Marc Dautlich, Partner at Bristows LLP, added:
“As companies collaborate across datasets, it’s essential to have agreements in place to safeguard the parties’ customers as well as the parties’ own positions. We were delighted to support our long-term partner InfoSum on this excellent initiative that aims significantly to benefit the industry by reducing contracting friction and so fostering faster collaboration among organizations. We look forward to seeing its positive impact on the industry.”
