Advanced TV and its opportunities to reach consumers is a hot topic within the media industry in 2021. The trend towards streaming services was only accelerated by the events of 2020. So too were the investments brands made in building their direct customer relationships, which has fueled the growth of first-party data. 

Today, privacy-safe data collaboration is bringing these two worlds together to deliver greater data-driven customer experiences. 

Over the coming weeks, we’ll be diving deeper into these collaborative opportunities. But before we get there, we must define Advanced TV and the various terms that sit under it. So from connected TV and addressable TV to over-the-top and video-on-demand, what does it all mean?

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