London, UK, 9th March 2020: InfoSum, the first-party data platform and identity infrastructure provider, has announced a minority investment from Xandr, AT&T’s advanced advertising company.

InfoSum is a UK-based software as a service(SaaS) business that has developed a leading federated data platform which enables advertisers, media owners, data providers and other advertising technology firms to collaborate across multiple data sources, without requiring the underlying data to be moved or pooled. This new privacy-first approach to data connectivity is driving actionable consumer insights and delivering more accurate targeting and attribution capabilities while helping to protect consumer privacy and business security.

Nicholas Halstead, CEO & Founder InfoSum, commented “Changes in the industry and regulatory landscape have driven advertisers and data providers to change the way they have worked for more than a decade.InfoSum is building a new ecosystem that will enable the advertising industry to activate their first-party data in this new cookie-free world. We believe that our decentralised technology helps to address the trust, privacy and security challenges that have limited the ability for parties in the advertising ecosystem to build flexible data and identity alliances.

“We believe that Xandr’s investment is a testament to the growth we’ve seen over the last 12 months and the size of the opportunity ahead of us. This is an incredibly exciting time for InfoSum as we build relationships with parties within the advertising ecosystem who have the same desire as us to move to anew decentralised digital economy powered by privacy and trust.”