For too long, the advertising industry has relied on complex models that require vast amounts of sensitive customer data to be consolidated and commingled by a third party to perform measurement calculations. The process is slow, costly, and unsafe.

To add to the challenges, legacy measurement solutions are at risk of becoming obsolete due to the regulatory, technological, and consumer landscape.

Marketers need a more accurate, sustainable, and secure way to approach measurement.

Join InfoSum’s VP, Product Marketing, Devon DeBlasio, and Scott Kozub, VP, Data and Activation Products at Experian Marketing Services, for a live Tech-Talk Webinar. They’ll dive into the future of measurement and share measurement strategies for maximum performance and privacy.

During this session, you’ll learn how to:

• Build secure data collaboration into your measurement strategy
• Use data clean rooms to safely bring together exposure and outcome data without sharing, moving, or centralizing data
• Execute incrementality, cross-channel reach and frequency, and unlock powerful post-campaign insights within data clean rooms
• Get started with privacy-first measurement with a crawl, walk, run approach