The growth of data privacy has been a hurdle for some and a competitive advantage for others, as organizations are forced to reimagine their approach to data-driven marketing. One critical area that is undergoing significant transformation is the identity resolution and data onboarding space. 

As brands and media owners take greater ownership and control over how their data is used, for what purpose, and by what partner - an opportunity has been created to enable these organizations to break free from the restraints of a singular identity provider and overt data onboarding costs. 

Within a data clean room - technology built to solve the demand for greater privacy, control, and performance - organizations now have the choice over what identity graph provider they want to use for a specific partner or campaign. They have the freedom to onboard first-party data directly to a premium media owner or walled garden ecosystem for greater accuracy and variety. 

Join Valerie Mercurio, VP, Business Development at InfoSum, and Ryan Engle, VP, Identity Products, Platform Partnerships, and Credit Marketing at TransUnion, on Tuesday, September 12 at 11am ET / 4pm BST as they walk through how:

• InfoSum and TransUnion give brands and media owners more scale, insight, and control over their first-party data
• Organizations can leverage TransUnion Unified Identity within the InfoSum platform to boost match rates, extend reach, and generate deep consumer insights
• InfoSum gives clients the freedom and transparency to pick the identity provider that works best for their business
• TransUnion enables direct first-party data onboarding directly to premium media partners