Without third-party cookies and other perishable IDs, brands, publishers, and agencies are turning to first-party data collaboration to maintain addressability, scale, and performance. However, this will require the use of sensitive customer data, which carries significant risks if the data is misused or exposed. 

As the ecosystem explores new solutions to enable privacy-safe data collaboration, we’ll explore what this process looks like, what use cases are possible and what deeper collaboration will mean for the future of our industry. 

Please join us for this virtual panel where leaders from Mars, News Corp, Publicis Media, and Leaf Group will discuss the importance of data collaboration in a privacy first-world. We'll be covering how to:

• Securely match and analyze first-party data across multiple parties
• Execute smarter media planning and activation through direct collaboration
• Achieve greater transparency and control over how your data is connected and used
• Maximize campaign performance while fully protecting the privacy of your customers