Forecast to be a $45 billion opportunity in 2023, retail media is an advertising juggernaut that shows no signs of slowing. Simultaneously, the advertising ecosystem is embracing the privacy-first era and requires technology that maximizes the potential of this opportunity, with complete protection - enter the data clean room.
Join Criteo’s Chief Revenue Officer, Brian Gleason, and InfoSum’s Chairman and CEO, Brian Lesser, as they discuss the current and future state of retail media and how they are enabling marketers to harness the full potential of their first-party data to execute powerful consumer experiences in a privacy-safe way.
During this session, you will discover:
Forecast to be a $45 billion opportunity in 2023, retail media is an advertising juggernaut that shows no signs of slowing. Simultaneously, the advertising ecosystem is embracing the privacy-first era and requires technology that maximizes the potential of this opportunity, with complete protection - enter the data clean room.
Criteo’s CRO, Brian Gleason, and InfoSum’s Chairman and CEO, Brian Lesser, discuss the current and future state of retail media and how they are enabling marketers to harness the full potential of their first-party data to execute powerful consumer experiences in a privacy-safe way.
During this session, you will discover: