This is much more important than just cookies
While much of the industry fixates on the cookieless future, this change is much bigger than cookies. It's a pivotal moment for redefining the industry, one that values consumer respect, prioritizes privacy, minimizes data sharing, and enhances efficiency. In this context, only companies that have put consumer privacy at the core of their model will thrive.
Embracing a forward-thinking attitude to privacy not only empowers brands to launch more creative and impactful campaigns but also fosters transparency and trust with customers. It's time for organizations to reframe their view of privacy–from a barrier to targeted engagements to a valuable strategy that enhances business performance.
Lauren Wetzel, CEO at InfoSum, will explore the positive correlation between privacy and business performance, how prioritizing privacy will future-proof data-driven advertising and strategies to avoid the growing trend of privacy-washing.
A data clean room use case: cross-publisher, scalable, data-based
First-party data is becoming increasingly important - whether Google deprecates third-party cookies or leaves it to consumers to do so.
In this BVDW Masterclass Aline Zenses, Managing Director DACH at InfoSum, Jasmin Schaub, Topic Lead MarTech & Data Strategy at Annalect, Friedrich Schenk, Head of Targeting & Data Products at United Internet Media, and Christine Blaes, Head of Data Privacy at Axel Springer All Media, share insights into a successful Data Clean Room Case.
They will dive into how they worked together with netID and Adsquare for a client of Omnicom, to deliver a cross-publisher, scalable, and data-based campaign while prioritizing data privacy.
Back to the future! Solutions for digital business models of the future
Inventory for data-driven business models.What has the industry adopted, which solutions work and what does the future hold?
This masterclass will look at the status quo for the use of data in advertising and retail and focus on AI solutions and the metaverse. We'll explore how and with which solutions agencies and advertisers can successfully apply data-driven business models. In addition, we provide an exciting insight into future developments and innovations that will further transform these models.
InfoSummers Attending DMEXCO 2024
