CONNECTED TV

Supercharge marketing performance and achieve greater ROAS through Connected TV

Bring the power of digital to TV with privacy-safe data collaboration. Whether your goal is customer acquisition, customer retention, increasing brand awareness or revenue growth, Connected TV (CTV) is the smart way to drive results.

Learn about Connected TV

Welcome! We’ve created this page for you to showcase the opportunities Connected TV opens up for your organization. Discover how you can build deeper customer relationships with powerful insights, create custom audiences for targeting and close the loop on measurement.

InfoSum, the exclusive data clean room partner of:

If you have any questions, don’t hesitate to reach out.

Book a meeting

Brands like yours are seeing impressive results through Connected TV

Increase in brand awareness

Increase in brand consideration

Increase in first-choice consideration

Lift in incremental conversions

Case studies: How brands are driving business outcomes across Connected TV

ITVX campaign delivers an 18% app download increase for a global fintech platform

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

Food delivery company drives brand engagement through first-party data collaboration

Connected TV and the opportunities

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Data collaboration to power CTV advertising

Discover five ways you unlock the power of your first-party data to drive business outcomes.

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Build custom audiences for Connected TV

Learn how you can securely leverage your first-party data to build high-value audiences across Connected TV.

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Measuring your Connected TV campaign results

Accurately measure campaign performance across Connected TV by linking real impressions to outcome data such as website visits or sales.

Ready to explore how you can get started?

Learn how you can unlock the power of your first-party data with the ultimate guide to data clean rooms, including:

Use cases
Selecting the right data clean room for your needs
Future-proofing your data strategy
How organizations are unlocking value through data clean rooms today

View Guide

Videos

Learn how InfoSum’s Secure Data Clean Room technology empowers you to unlock the full potential of your first-party data.

Take a closer look at how Deliveroo increased app sign-ups by 20% by collaborating with Channel 4.

Discover how quick, easy and secure it is to unlock the full potential of your first-party data with InfoSum’s platform.

Short on time? Listen to these Identity Architects podcasts on the go

Margaret Jobling

Natwest

Margaret Jobling, CMO at NatWest, discusses data privacy, building and maintaining consumer trust, and how the company uses first-party data to deliver better customer experiences.

Lara Izlan

ITV

Lara Izlan, Director of Data Strategy at ITV, explains how the company is placing first-party data collaboration at the heart of its data strategy.

Peter Markey

Boots

Peter Markey, CMO at Boots, discusses how InfoSum is powering their first-party data strategy, the Boots Media Group and how the company is unlocking new opportunities across Connected TV.

David Amodio

Channel 4

David Amodio, Deputy Head of Digital and Innovation at Channel 4, joins us for a chat about BRANDM4TCH, a privacy-safe data matching solution powered by InfoSum.

Ready to start your Connected TV journey?

Book a meeting

What our customers are saying about InfoSum

“We’ve had a partnership with InfoSum for a very long time, because we go to where the demand from our clients is. [...] A really strong, independent, objective partner like InfoSum, that sits at the center of so much of our advertiser, publisher, data partner world, was really a no-brainer.”

Evan Hanlon

CEO

Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners.

Amy Leifer

Chief Advertising Sales Officer

InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.

Kelly Williams

Managing Director of ITV Commercial

InfoSum’s non-movement of data approach that puts the privacy of consumers first, we are confident that we’re delivering a better experience not only for our advertisers, but for our All 4 audience.

David Amodio

Deputy Head of Digital and Innovation

Book a meeting with InfoSum

We hope you have found this information useful. If you’ve got any questions about how your company can take advantage of Connected TV and data clean rooms, reach out today! Send us an email.