InfoSum Platform Overview

Discover how the InfoSum Data Clean Room empowers seamless, privacy-first data collaboration through an intuitive, marketer-friendly interface. In this demo, you'll see how to:

• Onboard Data: Connect your data securely to our staging environment, where it’s normalized, encrypted, and published to a Bunker, ensuring no raw IDs are exposed.
• Set Permissions: Define granular controls to manage how your data is matched, analyzed, and activated with partners.
• Build Audiences: Easily drag and drop datasets to calculate match rates, explore data attributes, and connect enrichment datasets to maximize overlap.
• Analyze Insights: Use tools like the Insight Report and Segment Builder to uncover actionable audience demographics, behaviors, and interests.
• Activate Audiences: Seamlessly deliver audience segments to platforms such as DMPs, CDPs, and programmatic partners while maintaining full control and privacy with differential privacy protection.