Consumers are no longer expecting companies to be more sustainable; they're demanding it. And, soon, they'll be able to hold companies accountable. Data privacy will create a similar chain of events, as consumers become more aware of how their data is being collected, bought, sold and used to track and target across the web.
In a keynote at Web Summit, InfoSum's Chairman and CEO Brian Lesser explores what this means for companies relying on soon-to-be extinct practices such as third-party cookies, and delves into how we can come together to do better – not because we have to, but because it's the right thing to do.