RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs
Discover how a strategic data partnership between retail data provider Nectar360 and CTV media owner Channel 4 allows brands to enhance their customer targeting strategies, without any player’s data being exposed to the other parties. In a setup where everyone wins, Nectar360 and Channel 4 can:
- Provide a targeting solution for CPG advertisers without, or limited, first-party data
- Effectively measure the impact of Channel 4 campaigns on product sales/conversions
- Enable streamlined execution of existing BRANDM4TCH processes for retail media opportunities via RET4IL
And CPGs can:
- Access high-value audience definitions based on real purchasing behavior data
- Deliver targeted advertising across the UK’s largest VOD service
- Close the loop with incrementality measurement using sales data
Download the full case study here.
