The power of retail media in the cookieless era

Advertisers are reckoning with the rise of privacy and the loss of third-party cookies. Retail media can give them a chance to connect with consumers at the point of sale — where they’re in a shopping mood and consent is easier to secure — and on participating media platforms. Join InfoSum’s Kate Blaxill and Tesco Media’s Stephen Shepherd as they explore the benefits of retail media, and delve into how Tesco Media and its clients are approaching retail media to deliver its full potential.

‍