Unleash the $45 billion retail media potential with clean rooms
Forecast to be a $45 billion opportunity in 2023, retail media is an advertising juggernaut that shows no signs of slowing. Simultaneously, the advertising ecosystem is embracing the privacy-first era and requires technology that maximizes the potential of this opportunity, with complete protection - enter the data clean room.
Criteo’s CRO, Brian Gleason, and InfoSum’s Chairman and CEO, Brian Lesser, discuss the current and future state of retail media and how they are enabling marketers to harness the full potential of their first-party data to execute powerful consumer experiences in a privacy-safe way.
During this session, you will discover:
- How to protect customer privacy without sacrificing campaign performance
- How to harness the full power of retail media with first-party data collaboration
- How and why retail media is converging and other emerging media, such as CTV
- How to get started, and what to expect when implementing a data clean room
