First-party data is a powerful asset, but it only represents a partial view of your customers.

Consumers have relationships with many brands however, some that you may already partner with or that you have complementary services. Collaborating across first-party data in a data clean room can uncover synergies that you can use to gain a deeper understanding of your customers.

In this infographic we share examples of brand-to-brand collaboration and how you can use it to enhance your advertising performance.