First-party data is a powerful asset for brands, but it is through data collaboration that the full potential of first-party data is unlocked.

Smart brands are building secure data collaboration into their data strategies to augment their first-party data and reach high-value audiences at scale - while prioritizing privacy and data security.

Through data collaboration, brands are enhancing the performance of all data-driven strategies including insights and planning, activation and measurement. Get started today with our data collaboration playbook for brands, where you’ll learn:

• The new and immediate opportunities collaboration opens up
• Four key pillars for data collaboration success
• The role of data clean rooms
• A crawl, walk, run approach to data collaboration
• Data collaboration case studies