First-party is a powerful asset, but it has its limitations. Not every organization has access to large amounts of it and it takes time to scale up.

For this reason, second-party data is invaluable to marketers who are early in their first-party data journey or don't have a direct relationship with customers.

This infographic explains what it is, examples of second-party data you can leverage, and how to securely access second-party data through a data clean room.