A common challenge faced by many brands is low levels of first-party data, especially brands with no direct relationship with their consumers such as CPGs.

To overcome this challenge, brands can build a retail media ecosystem and tap into second-party data to enrich their customer intelligence.

Download this factsheet to learn how CPGs can use InfoSum's Secure Data Clean Room to safely access knowledge held by parties in their retail media ecosystem including retailers, media owners, data providers and other second-party data sources.