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Your data clean room can't have skin in the game

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Your data clean room can't have skin in the game
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Starcount empowers brands with enriched intelligence for insights and activation

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Zach Lain, PepsiCo: "Collective action"

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Media Agencies: The New Architects of Data-Driven Collaboration

Media Agencies: The New Architects of Data-Driven Collaboration

How a data clean room does measurement tells you everything you need to know

How a data clean room does measurement tells you everything you need to know

The anatomy of a data clean room

The anatomy of a data clean room

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Listen to Identity Architects Podcast

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Zora Senat
Verisk
Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

Olya Dyachuk
Heineken
Olya Dyachuk, Heineken: "Brew the joy of true togetherness"

Olya Dyachuk, Heineken: "Brew the joy of true togetherness"

Nathan Lindberg
Overwolf
Nathan Lindberg, Overwolf: "Creators of the future"

Nathan Lindberg, Overwolf: "Creators of the future"

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WPP Acquires InfoSum

Differential Privacy

Agencies: The new data collaboration power users of TV advertising

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Latest Case Studies

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Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault
Axel Springer

Renault and Axel Springer improve advertising performance with first-party data

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Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook
Playbook: Data collaboration for insights
Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

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Factsheeet

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Factsheet
Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Trending topics

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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InfoSum appoints Tim Richardson as its first New Zealand-based hire

B&T
April 15, 2025

Tim Richardson joins InfoSum as first NZ team member

TechDay Australia
April 15, 2025

InfoSum CEO Lauren Wetzel on privacy, performance and the myth of data clean rooms

Marketing-Interactive
April 11, 2025

WPP bets on InfoSum to become ‘huge accelerator’

The Media Leader
April 11, 2025

How Ads & Data illustrates the effectiveness of data clean rooms throughout the funnel

Media Marketing
April 8, 2025

WPP acquires InfoSum and invests in the AI-driven data offering

Medianet
April 8, 2025
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