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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.

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Featured content

FEATURED BLOG

Your data clean room can't have skin in the game

Your data clean room can't have skin in the game

FEATURED CASESTUDY

Starcount empowers brands with enriched intelligence for insights and activation

FEATURED PODCAST

Nathan Lindberg, Overwolf: "Creators of the future"

Read our latest blogs

Media Agencies: The New Architects of Data-Driven Collaboration

Media Agencies: The New Architects of Data-Driven Collaboration

How a data clean room does measurement tells you everything you need to know

How a data clean room does measurement tells you everything you need to know

The anatomy of a data clean room

The anatomy of a data clean room

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Listen to Identity Architects Podcast

Jamie Williams, CLV Group: "The global fandom"

Jamie Williams, CLV Group: "The global fandom"

Antonio Montesano

Antonio Montesano, OMD: "Creating bridges"

Antonio Montesano, OMD: "Creating bridges"

Matt Barash: "The perfect storm"

Matt Barash: "The perfect storm"

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Latest Videos

Differential Privacy

Agencies: The new data collaboration power users of TV advertising

InfoSum Platform Overview

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Latest Case Studies

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault and Axel Springer improve advertising performance with first-party data

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Recent Downloads

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook: 12 Must-have data collaboration plays

Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes.

Playbook: Data collaboration for insights

Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration.

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Latest Guides

Match rates in the first-party data era

Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Crafting a successful data strategy

Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Measurement in the age of privacy

Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Retail Media Networks powered by data clean rooms

Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

12-Month Data Collaboration Plan

12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

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Factsheeet

Private Path for Measurement Providers

Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Private Path Enrichment

Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Private Path for Measurement

Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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InfoSum in the News

Privacy and performance go hand in hand: Q+A with InfoSum’s Lauren Wetzel

2025 Digital Outlook: The first party future event wrap

IAB New Zealand

What I wish I’d known about ad tech when I led a media agency

International Women’s Day 2025: Marketers need to take action to inspire change

Performance Marketing World

Accelerating Equality: Women Leaders in Advertising On International Women’s Day

Association of National Advertisers

American by birth, European by data privacy standards

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